Driving growth by changing brand perceptions...

As a driven and enthusiastic sales and marketing specialist, I set up Perceptive Growth with the vision to engage with local companies, challenge them to ‘think outside the box’ by considering creative opportunities for growth and improve collaboration across different industries.

Perceptive Growth is a small sales and marketing consultancy based in the North East of Scotland. Using an insight led approach we bring a fresh perspective to attracting and retaining customers.

Experienced in both B2B and B2C, we understand the pressures on small to medium sized businesses in driving results from tight budgets. Our creative take on sales and marketing enables us to make optimum use of the resources available and drive results.

Recognising the need for flexibility, the service we offer can be shaped around your requirements. Whether you are looking for someone to become part of your team on a regular basis (onsite or remotely), a project manager for launching a new product or service, or a fresh perspective on your whole sales and marketing function. We can explore what would provide you with the best results within your budget.



Having grown up in Perthshire, I have worked my way around Scotland enjoying the vibrancy of the big cities before being drawn to Montrose by my husband. I love living by the sea and having now lived in the North East of Scotland for six years I am still exploring the beauty of the area.

I am a go getter! And love finding a new challenge to throw myself into. At the moment I have a triathlon in my near future and can even say I have enjoyed the winter training spurred on by my newfound friends at the local club. I’m warming myself up to the thought of an open water swim later in the year but one step at a time!

I love to help people achieve success, whether that be in business or social situations. The enjoyment I get from turning something round drives my passion for results. I am a calm and rational problem solver, taking the time to listen before considering the best course of action.



"Amanda brought an energy and enthusiasm to her role with ActivityMix that absolutely reflects our aim to engage, inspire and enthuse. She takes ownership of problem solving and thinks broadly and creatively to embrace new opportunities."

Jules Lancastle, Director, ActivityMix

"Amanda and I worked together at ActivityMix (2014) on an employee attraction, recruitment and development programme. I found Amanda to be a great business partner-ambitious, focused and professional. She is able to see the big picture and also keep her eye on the important details. Her style is sparky, fun and she always delivers. 

Amanda is interpersonally warm and yet unafraid of big conversations that sometimes need to be had. I would work with Amanda again in a heartbeat and wholeheartedly recommend her a as a creative business development professional."

Karen Summers, Organisational Development Consultant

"Amanda has been a fantastic manager during my time at ActivtyMix. Her passion for taking on a challenge and sense of drive is admirable and certainly motivated the rest of the team. Amanda always keeps her focus on the end goal, keeping in mind the ‘bigger picture’ while developing strategic business plans. Amanda appreciates the value in an engaged workforce and, as manger would always take time to get each of her team on board to ensure everyone knew their role contributed to the success of the business. She ensured team member had the tools and confidence to drive their own projects but always took the time to provide support and feedback when required."

Louise Shankley, Marketing and Communications Co-ordinator, ActivityMix

"Amanda brings a real mix of skills to any project as she is focused and organised but also full of creative ideas. She excels at building good working relationships and brings energy and enthusiasm to everything she does. Amanda’s positivity makes her a natural problem solver and generally a great person to work with!"

Holly Milne, Head of Business Services, Hunter Adams

"Amanda is one of the most tenacious and driven people I have ever met. I found her to be an excellent communicator and networker with a huge range of people, whether a supplier, client or team member. During our time together at Roselle I was massively impressed with her on both strategic and execution basis. One of her best attributes is that she always questions and challenges where others would keep their views quiet. Amanda has boundless energy, which makes her an incredible part of the team and a joy to manage."

Charlotte Garvie, Managing Director, Roselle Events

"Amanda is talented, hard-working and highly motivated. Amanda is full of great ideas and is always very positive. She is highly organised-managing multiple projects effectively and efficiently- whilst always going above and beyond for both clients and fellow team members."

Angharad High, Owner, High Marketing