Marketing for a small business, where should I start?

Marketing for a small business, where should I start?

Social media, blogging, vlogging, PR, case studies, webinars, events, mobile apps, search engine optimization, brochures, advertising, google analytics, email marketing, reviews, Ebooks. It all sounds good, but when you’re juggling several other roles as a small business owner it can all be a little overwhelming.

In this blog, I run through the steps you need to take before rushing into your marketing strategy, so that you can focus your attention and get a good return on your marketing investments.

6 reasons why re-targeting should be part of your digital strategy this year

6 reasons why re-targeting should be part of your digital strategy this year

Wouldn't it be lovely if everyone who came into contact with our businesses followed a nice, straight-forward path to purchase?

The reality is far from it, so we take a look at why re-targeting is a fantastic weapon for a small business to reconnect with their potential customers.

My love of the Content Marketing Academy has only just begun...

My love of the Content Marketing Academy has only just begun...

A quick round up of my day at the Content Marketing Academy Kick off 2017. My first involvement with the community but certainly not my last. They made feel so welcome and i'm eager to learn from their experiences, each person offers different skills but their energy to help each grow is phenomenal.

i'm going take some big steps this year in growing my personal brand and I know this team are going to help me through it. I'm a big believer that you can never stop learning and with technology advancing at a rapid speed it essential that I keep myself unto date. 2017 is going an exciting year I hope you'll come with me for the ride! 

Avoid the mayhem #thinksmall

Avoid the mayhem #thinksmall

At a time of year when billions of pounds are being spent on the perfect present. I urge you to spend more with your local retailers; you'll not only be supporting their businesses, but also securing local jobs for the year to come. In this bog post I give you a quick rundown of some of my favourites in the Angus area. #thinklocal

Collaborate with likeminded businesses and add fuel to your brand awareness

Collaborate with likeminded businesses and add fuel to your brand awareness

The power of collaborative marketing was certainly evident at Easthaven beach this weekend as thousands attended a pop up event to celebrate the best of local produce. 

Partnering with likeminded organisations can be one of the most effective marketing tools for a small business owner and we reflect on how 'The Food Life's members were able to come together to share resources in order to increase sales, awareness and influence.

Never thought I’d compare the oil industry to farming…

Never thought I’d compare the oil industry to farming…

Collaboration and diversification is key to building a successful future in a slowing market and with  increased prices for commodities alongside changes to subsidies, farmers are looking to diversify their offering.  After my recent visit to Newton of Fotheringham farm,  I reflect on how Louise & Greame Nicoll have built upon their traditional farming roots to create a business that will allow them to overcome the challenges that are facing the agriculture industry.