Collaborate with likeminded businesses and add fuel to your brand awareness

Collaborate with likeminded businesses and add fuel to your brand awareness

The power of collaborative marketing was certainly evident at Easthaven beach this weekend as thousands attended a pop up event to celebrate the best of local produce. 

Partnering with likeminded organisations can be one of the most effective marketing tools for a small business owner and we reflect on how 'The Food Life's members were able to come together to share resources in order to increase sales, awareness and influence.

Never thought I’d compare the oil industry to farming…

Never thought I’d compare the oil industry to farming…

Collaboration and diversification is key to building a successful future in a slowing market and with  increased prices for commodities alongside changes to subsidies, farmers are looking to diversify their offering.  After my recent visit to Newton of Fotheringham farm,  I reflect on how Louise & Greame Nicoll have built upon their traditional farming roots to create a business that will allow them to overcome the challenges that are facing the agriculture industry.