Rebranding is a big investment to make for a small business so how do you know if it will be worth it? As well as discussing some reasons behind evolving your brand, i've compiled 11 questions that you should ask yourself before rushing into a rebrand.
Social media, blogging, vlogging, PR, case studies, webinars, events, mobile apps, search engine optimization, brochures, advertising, google analytics, email marketing, reviews, Ebooks. It all sounds good, but when you’re juggling several other roles as a small business owner it can all be a little overwhelming.
In this blog, I run through the steps you need to take before rushing into your marketing strategy, so that you can focus your attention and get a good return on your marketing investments.
At a time of year when billions of pounds are being spent on the perfect present. I urge you to spend more with your local retailers; you'll not only be supporting their businesses, but also securing local jobs for the year to come. In this bog post I give you a quick rundown of some of my favourites in the Angus area. #thinklocal
The power of collaborative marketing was certainly evident at Easthaven beach this weekend as thousands attended a pop up event to celebrate the best of local produce.
Partnering with likeminded organisations can be one of the most effective marketing tools for a small business owner and we reflect on how 'The Food Life's members were able to come together to share resources in order to increase sales, awareness and influence.